July 25th, 2009

Toyota has two gigantic things in store for the Camry when the 2007 model year version of the car rolls out this coming summer: a complete redesign and the availability of a hybrid engine. Already the best selling car in America, the Camry is sure to be overhauled and re-engineered. Let’s have a look at some of the changes scheduled for Toyota’s venerable model.

New Styling Cues - Nobody has ever expounded the Camry is a knock out when it comes to style. Despite its pedestrian look, the Camry has managed to capitalize on Toyota quality, price, and engineering to present a car that is clearly a best seller. Still, critics have routinely yawned at the Camry’s looks, but that will shortly all change and dramtically at that. Borrowing some styling cues from Toyota’s Lexus line up of luxury cars, the 2007 Camry is expected to delight motorists and critics alike. Witness the lately made over Toyota Avalon : what was once a tasteless, full sized car has now been transformed into a graceful, splendid sedan.

Time For A Hybrid - Toyota is riding the hybrid crest and it will, therefore, introduce hybrid technology into the Camry line up. Like all other Camry models, the hybrid version will be built in the 1st Toyota hybrid to be built outside of Japan. However, the battery and inverter will be sourced from Japan whilst the engine will be Kentucky built. The Camry will join the Prius and the Highlander as the 3rd Toyota model to supply hybrid technology.

More Power - Expected to be in the same size range as the Camry will keep its current model, the Camry will keep its current four and six cylinder engines, but both will be redone enough to crank out extra hp without compromising on fuel economy.

The Camry’s chief competitor over the last ten years has been the Honda deal. With a hybrid offering available and a better appearance prepared the Camry is likely to fortify its hold on the “top seller” category when the new model is released.

No one knows for sure if the “hybrid phase” is just a fad or something that will eventually catch on. With central authority credits still free and high gas prices at the pump, Americans continue to look at hybrids as a workable alternative to parched internal combustion engines. Toyota, for its part, continues to capitalize on this trend and the Camry is the newest vehicle in Toyota’s expanding arms depot to incorporate hybrid technology.

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