July 28th, 2009

It has been a very long time since I last went shopping for a car; so long in fact that I have noticed that the whole nature of car shopping has changed irrevocably. A few years ago the process was incredibly simple. You simply drove to a dealership, took a car for a test drive, paid your money and then drove your new car home. The whole process has become convoluted with the advent of new and superbly impressive technology.

Research shows that 54% of car buyers consulted a video of a motor vehicle before even considering a purchase. These videos can be user-generated content, or footage filmed by dealers themselves. Either way, the buying public are requiring more information before making their purchases.

These are figures worth considering for any car dealers or prospective car sellers of any nature. The fact that automotive videos account for 20% of the videos watched on Youtube should interest anyone who wishes to make money from the car trade. Even more interestingly 55% are “much more likely” or “somewhat more likely” to consider making a purchase after viewing an auto online video. These are important statistics that your average car dealer cannot afford to ignore.

So now it is a given that a car dealer has to have an easily navigated internet presence, the next step it would seem would to be to offer video as standard. This can be either done by embedding Youtube Videos into the dealer’s site, providing links to relevant pages, or by shooting footage yourself and adding it to the relevant sales pages or blog portals.

There are many fine examples of Dealers taking on the new technological advancements in terms of marketing strategies. The encouraging forecast is that these techniques all seem to be working extremely well. So if you are planning on joining the car trade, keep up by adding videos to your site.

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